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Apple misplaced smartwatch market share to Samsung in Q3

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Apple lost smartwatch market share to Samsung in Q3

Worldwide smartwatch shipments climbed 16 p.c within the third quarter of 2021 in comparison with the year-ago quarter, in line with knowledge from analytics agency Counterpoint Research.
Apple remained the highest vendor, however its share fell 10 p.c 12 months on 12 months, which may partially be attributed to the truth that the corporate’s newest smartwatch, the Watch Series 7, was launched in October. One other obvious motive is that Samsung is now churning out better smartwatches.

Samsung watches had the perfect quarter ever

The South Korean big was Q3’s greatest winner and managed to develop its shipments considerably. By way of gross sales, this was a record-breaking quarter for the corporate. It unseated Huawei because the second-largest vendor and narrowed the hole with Apple. 

This seems to indicate that this 12 months’s Galaxy Watch 4 series, which is the primary to run the Put on OS platform that has been co-developed by Samsung and Google and provides a physique fats share calculating sensor, is doing exceptionally properly, however Counterpoint is fast to notice that greater than 60 p.c of the gross sales quantity got here from North America and Europe, the place mid-to-high worth vary fashions are the preferred.
To achieve extra market share — significantly in Asia– the corporate allegedly plans on launching reasonably priced watch fashions inside two to 3 years. For perspective, round a 3rd of smartwatches that had been bought in Q3 2021 value lower than $100. 

Samsung will seemingly face fierce competitors from lesser-known manufacturers like Noise and boAt, which had been the primary and second within the Indian market, and doubled their gross sales from the earlier quarter. 

Now that Samsung’s new watches run Put on OS and never Tizen, it isn’t shocking to see that the previous’s share grew to 17 p.c from 3 p.c in Q3 2020. Apple Watch OS share dropped to 22 p.c from 28 p.c.

Transferring on, Amazfit was the third-largest watch vendor in Q3, due to the model’s growing recognition in Europe. BBK Electronics-owned Imoo was the fourth hottest watchmaker through the quarter and Huawei was the fifth.

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