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Apple takes greater than 60% of worldwide premium market in Q1 2022


After Counterpoint Analysis revealed that the iPhone 13 continues to dominate as the worldwide best-selling smartphone in April, the corporate has now shared new knowledge that exhibits that Apple takes 62% of the premium market within the first quarter of 2022.

The examine reveals that Apple reached its highest first-quarter share within the premium section since Q1 2017. As well as, even with the worldwide premium smartphone market gross sales quantity declining 8% YoY through the quarter, it has nonetheless carried out higher than the general smartphone market, which declined by 10%.

With the eighth consecutive quarter through which the premium market has outperformed total smartphone market development, Apple continues to steer it. This time, Counterpoint Analysis exhibits that this 60% share was pushed by the iPhone 13 sequence, which has been the best-selling mannequin globally every month since October 2021.

The quantity development within the ultra-premium section was pushed by Apple and Samsung. The iPhone 13 Professional Max and the iPhone 13 Professional collectively captured over two-thirds of gross sales quantity throughout the ultra-premium value section. This was pushed by robust quantity development within the US, China, and Western Europe. In China, the gross sales within the >US$1000 value section grew 176% YoY in Q1 2022. The section alone captured over one-fifth of China’s smartphone market worth through the quarter. Apple emerged as the most important winner from Huawei’s decline within the premium market. The premium market in China nonetheless holds potential, and might be pushed by upgrades, particularly by customers from Huawei’s massive put in base.

Whereas Samsung was the second-best within the premium section, its share has declined because of the delayed launch of the Galaxy S22 sequence in comparison with the S21 sequence launch in 2021. Counterpoint Analysis says that “the Galaxy S22 Extremely has been successful combining the perfect of the S sequence and the Notice sequence.”

, Reloadman Blog

As you possibly can see within the charts above, Apple jumped from 57% in Q1 2021 to 62% in Q1 2022 because of the iPhone 13. Samsung, alternatively, went from 18% final yr to 16% in 2022. Huawei additionally noticed a big decline from 9% to three% in only a yr.

The present technology of Apple smartphones, the iPhone 13 sequence introduced a smaller notch for the primary time for the reason that iPhone X introduction, alongside battery and digital camera enhancements. Apple has additionally pushed a brand new colour for each common and Professional fashions by the start of the yr to spice up gross sales.

Three months from now, the corporate is anticipated to introduce the iPhone 14, which you’ll be able to be taught extra about it right here.

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