DT dispatches Robbie Williams and AI Beethoven to MWC


German MNO Deutsche Telekom will kick off Cellular Phrase Congress with a collaboration between Robbie Williams and an AI facsimile of Beethoven, in what is unquestionably not a publicity stunt.

AI boffins apparently created the ‘Beethoven X challenge’ with a view to full Ludwig van Beethoven’s tenth Symphony, and now they’ve used the identical algorithmic system to rearrange Robbie Williams 90’s warbler Angels within the model of the composer, no matter which means.

Why has the telco resolve to recruit Robbie Williams and robo-Beethoven to spearhead its MWC push? The discharge explains: “For Deutsche Telekom, digital accountability is an inseparable a part of digitization. That’s the reason the corporate repeatedly focuses on the challenges of recent applied sciences. For instance, how they work together with us people. How artistic can synthetic intelligence be, for instance? Deutsche Telekom is now exploring this query with world star Robbie Williams.”

In fact they’re.

Beethoven can’t touch upon his archetypal musical model being replicated digitally utilizing AI with a view to promote telecoms providers as a result of he died in 1827 and wouldn’t know what any of which means, however Robbie Williams from Take That mentioned: “Angels clearly has a really particular place in my coronary heart. I’m wanting ahead to the preview of this attention-grabbing model on February twenty eighth at Cellular World Congress. For me, it’s fascinating how a lot expertise is now enabling artwork.”

Claudia Nemat, who has the laborious job title of Member of the Board of Administration for Know-how and Innovation at Deutsche Telekom, mentioned “As Telekom, we’re driving digitization ahead. For us, this additionally means consciously specializing in the potential and alternatives provided by expertise. And likewise creating new options in artistic processes. That’s why we’re notably excited to discover the probabilities of AI and creativity along with Robbie Williams on among the finest songs in pop historical past.”

There can be a ‘pre-listening’ occasion at MWC on February twenty eighth. We’re undecided what a pre-listening occasion is, nor at what level the gang transcends to a ‘listening’ and ‘post-listening‘ temporal state. However if you’re curious you possibly can test it out after which watch a chat with Robbie Williams, Angels co-writer Man Chambers, Claudia Nemattry, and challenge supervisor Matthias Röder, as they attempt to clarify what it’s they’re taking part in at and the way it pertains to the telecoms sector.



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