Ford tries to struggle F-150 Lightning scalpers by banning resales

Ford is swamped with F-150 Lightning orders, and it is taking particular steps to ensure the electrical pickup truck reaches honest-to-goodness consumers. Roadshow studies Ford is now giving dealerships the choice to ban prospects from reselling the Lightning for as much as a 12 months after buy. Because the (since-pulled) doc on the F-150 Gen 14 boards revealed, the seller might “search injunctive reduction” to dam the possession switch and even demand cost for “all worth” generated from the sale.

The automaker can also be cracking down on a “restricted quantity” of sellers that allegedly violated gross sales and repair phrases by forcing prospects to make extra funds past these Ford requires. It is not clear simply what these funds had been, though this means they had been greater than the markups you incessantly see when vehicles are scarce or in excessive demand.

This no-resale clause is not new to the automotive world. Ford used it to make sure its GT supercar reached actual homeowners. Nonetheless, it is nonetheless uncommon for EVs — significantly for comparatively mainstream automobiles just like the F-150 Lighting. This displays the recognition of the Lightning, after all, but it surely may additionally be important to Ford. Scalping has harm entry to many different tech merchandise, corresponding to sport consoles and video playing cards — Ford probably would not need these opportunists to bitter the launch of such an essential car, significantly with Chevy, Rivian and Tesla chasing after lots of the identical prospects.

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