Nothing cellphone (1) will initially be offered by an invitation system

Nothing CEO Carl Pei was the co-founder of OnePlus, and you may see numerous similarities between the 2 firms, particularly within the advertising and marketing division. Nothing has run a OnePlus-esque teaser marketing campaign for its upcoming cellphone (1), revealing small (or huge) tidbits of data right here and there seemingly each different day, making certain it stays within the information cycle for weeks. That is precisely what OnePlus used to do, and it seems Nothing will apply yet one more early OnePlus technique for its first smartphone: the invite system.

Like it or hate it, it was undeniably distinctive when it made its debut with the OnePlus One, and the Nothing cellphone (1) will “initially” be offered by invitations solely. You’ll be able to say what you need about Carl Pei, however he certain is among the many finest entrepreneurs and hype builders within the cellular house.

The details about the invite system comes towards the top of the video above (beginning at 13:20), which Nothing premiered as we speak. The video particulars the design of the cellphone and its manufacturing course of, letting us know that recycled aluminum is used.

The invite system will seemingly enable Nothing to promote its merchandise quicker because it will not wait till it accrued numerous telephones in inventory as a way to begin transport them. It’ll additionally be certain that the primary individuals who get a cellphone (1) are these “locally”, the “individuals who deserve it probably the most”. As soon as “they’re blissful”, the corporate is “very happy to open wider”.

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