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Roblox companions with Ralph Lauren for vacation occasion | Pocket Gamer.biz


Roblox has partnered with Ralph Lauren for a holiday-themed Roblox expertise, The Ralph Lauren Winter Escape.

Developed by Roblox group developer Funomena, the occasion options unique gender-neutral digital clothes gadgets impressed by Ralph Lauren’s polo sport line from the Nineties.

Gamers will be capable to gown their avatars and take part in winter-themed occasions, corresponding to ice skating or toasting marshmallows, in addition to a vacation treasure hunt.

Moreover, on the centre of the expertise is a vacation tree that may be embellished by the Roblox group to deliver new additions to the world and activate rewards.

Suiting up

“Our engagement within the metaverse is a pure extension of our life-style model which, at its core, has at all times been about moving into the worlds of Ralph Lauren,” mentioned Ralph Lauren chief digital and content material officer Alice Delahunt.

“Our partnership with Roblox builds on years of digital innovation and underlines our perception within the alternative that digital areas and economies current – particularly on the subject of the subsequent era of shoppers.”

Roblox vice chairman of world model partnership Christina Wootton added: “Our group builders have created a novel expertise with customized textures for a practical winter nature backdrop the place anybody can attempt unique style gadgets and even affect what this surroundings appears like based mostly on their participation and each day voting outcomes.”

“That is the form of innovation and co-creation that the Roblox platform and expertise allow, opening alternatives for manufacturers to construct high-quality, genuine and native connections with model loyalists and new prospects globally.”

The Ralph Lauren Winter Escape is working from 8 December 2021 to three January 2022. Further gadgets associated to the expertise will drop weekly in Roblox, with dates to be revealed by Ralph Lauren on social media. 

In November, Roblox partnered with Nike to deliver ‘Nikeland’ to the Roblox metaverse together with a toolkit for creators to design minigames.

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