Singular launches advertising measurement platform Non-public Cloud | Pocket

Advertising and marketing options agency Singular has launched advertising measurement platform Singular Non-public Cloud, following an 18-month personal beta take a look at.

Non-public Cloud will enable cellular manufacturers to manage their advertising measurement and consumer knowledge in an atmosphere owned by them, enabling administration of the gathering, internet hosting, and processing of delicate advertising knowledge.

The size of time that consumer knowledge is retained is ready to be established by privateness groups, as are different privateness guidelines, while sustaining compliance with authorities knowledge privateness rules.

Moreover, Non-public Cloud permits customers to carry out advertising analytics, price aggregation, cellular attribution, and fraud prevention.

Measure your markets

“We had been the primary to launch help for privacy-safe advertising measurement by way of SKAdNetwork as a result of we imagine the way forward for attribution is secure, safe, and privacy-compliant,” stated Singular CEO Gadi Eliashiv.

“We’ve been engaged on Singular Non-public Cloud for nearly as lengthy to offer main cellular manufacturers full entry and management to the very best advertising measurement functionality within the trade in their very own environments and beneath their very own supervision.”

The sharing and accessing of datasets may be finished by advertisers and media companions while conserving management of stated datasets on the Singular Non-public Cloud, and advertising analytics will also be carried out on it.

Singular vp of product, Alon Nafta, added: “Singular Non-public Cloud permits us to really cater to a model’s particular privateness wants and set up full belief on how knowledge is collected, saved, and shared. One firm might want its consumer knowledge to have a shorter lifespan, and one other firm might want all IPs and Consumer IDs hashed. This enables us to do all of it.”

Lately, Singular particiapted in an Collection A funding spherical for Homa Video games led by Northzone, which raised $50 million which Homa will use to scale its hypercasual offferings.

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